2. FABRIC QUALITY
When designing our towels, we made a conscious choice to use the highest quality materials possible.
For us, the reasoning was simple. A higher quality towel will make customers happier and also last longer, increasing the lifespan of the product and reducing the need to replace it. In the end, this means a gentler impact on our planet.
To achieve this goal, we worked with international fabric experts to produce what Innovation in Textiles, an industry magazine, called, "an innovative, high tech fabric."
We've called it our EcoLite fabric, and it consists of recycled fibers spun into a proprietary weave that improves both performance and lifespan.
In contrast, the cheaper, quick dry, microfiber towels you can find online and on Amazon etc are typically manufactured in a suede material which is not very efficient at absorbing or drying,
This microfiber suede is significantly easier and cheaper to produce than our proprietary EcoLite weave, however, is noticeably inferior when it comes to performance.
Furthermore, these cheaper towels are also made using a lower GSM. You can think of GSM somewhat like thread count in sheets - again, lower GSM is cheaper to produce but not as absorbent nor nice to touch. We make our towels at 390GSM, whereas most of our competitors are in the 150 - 200GSM range.
The difference is stark and immediately noticeable. Most cheap microfiber towels feel like you're pushing water around on your body - we wanted to avoid that! By using a combination of high GSM and our EcoLite weave, we've been able to create a light weight towel that is a pleasure to use.
Due to the superior fabric, our towels are more absorbent, dry faster and feel better.